A big idea is like a holiday in the sun.
To begin with it’s full of possibilities –the beach! The mountains! The pool! The bike hire! Discovering the town! – we’re friends, we have money in our pocket and time is on our side, the sun is hot, like it should be, we’ve got cool new clobber, travelling light, dreams of a new home….
By the last few days, it’s dull at best – the beach, again – everyone’s annoyed, the money’s gone and the time’s going, the heat is oppressive, your new T-shirt’s ripped, there’s so much crap to pack and, apart from the bloody journey, you’re really quite looking forward to home.